Autumn Gift & Home is always an excellent platform to showcase what is new from The Belleek Group to the retail sector. This year we are excited to launch 50 new products in our dining, luminaire, Christmas decoration and homeware ranges from Belleek, Aynsley and Galway. The ability to present new product is essential in an industry well known for its competitiveness.
For retailers working with The Belleek Group we want to ensure their customers have compelling reasons to visit their stores. We know that this drives footfall, creates interest and encourages the tills to ring.
Apart from 50 new products, we also want to share with retailers three concepts that offer customers compelling reasons to purchase and thereby help increase footfall within outlets. They are Personal Edit, Social Discovery and the Brag Swagger.
It is human nature to create and establish who we are, our identity, taste and individuality. The personal edit is not a phrase coined by Belleek (thank you Deloitte) but one we really like. Not only do consumers want to buy products and follow fashion trends, they also want the freedom to express their individuality and personality through establishing their own “personal edit”. To feed that personal edit motivation, we work hard with our design team to bring customers a point of difference, a product range that finds a place in the consumers personal edit.
Social is the new shop window (well perhaps not so new anymore) … the place that consumers browse to find ideas and inspiration. Social is a great platform for showing off what is new, aspirational ideas and much more. The retailer social presence can be highly-effective, compelling consumers both virtually and physically to arrive at the retailer shop windows. Using great images on facebook, Instagram, instore and on websites are all essential in helping create those compelling reasons to shop.
There will always be a certain percentage of consumers who want to be the first to purchase, the first to finish, the first to collect, the first to gift. We are always mindful of those with the brag swagger, those who have to be the first for whatever reason. They are an important category for retailers and we feed their appetite by being in the premier league with new product for Christmas 2019. A range of products, at a variety of price points, enables those who want to be first to complete their Christmas shopping so they can have the full-on brag swagger.
