25-27 August 2024 | RDS | Dublin (Opens 10am - 5pm daily)
25-27 August 2024 | RDS | Dublin (Opens 10am - 5pm daily)

Baby gifts cover all key market trends

A recent poll by One4All in the UK revealed that people spend an all-time high average of £180 on gifts for friends’ or family members’ new babies. The report also highlighted that £80 of this total spend is done before the baby is even born, with baby showers topping the list as the most popular new baby gifting occasion. While no figures are available for Ireland, in general we follow similar trends on these matters. Moreover, gender reveal parties are the fastest growing occasion, stimulated by the increasing trend for using social media to announce a new baby.

Widdop’s best-selling flagship baby brand, Bambino, reflects this market trend with a brand new collection of baby shower and gender reveal gifts. The range features partyware such as cake toppers, party game sets and balloons, as well as gifts for expectant parents such as frames, keepsake boxes and luxury scented candles.

In their latest trend report for Autumn 2019, John Lewis and Partners revealed that grey and white are now the most popular colours for baby gifts and nursery accessories, toppling the more traditional pink and blue.

Parents are favouring the minimalism and calming effects of neutral colour schemes which offer a more timeless look and have beneficial calming influence on a baby’s developing senses. To reflect this Bambino has had a beautiful and extensive restyle to bring a crisper white and soft grey palette across the entire collection.

The Bambino brand has welcomed an extensive new range of gifts and nursery accessories to offer the opportunity to create the complete grey and white nursery look.

The full Bambino collection, including these new products, will be on show at the Autumn Fair on WIDDOP’s stand.