Betty and Biddy is the fashion accessory brand that exudes personality and style. The glittering jewelry emporium first shone bright as an online brand and now sparkles on the shelves of hundreds of premium retail outlets across the world.
The essence of Betty and Biddy is an innate understanding of today’s woman, and what influences her style and her spending. The core of what it does is to empower women with the ultimate stamp of self-expression and style that works for the wallet as well as the wardrobe.
The growing success of Betty and Biddy is fueled by its social media channels and influencer collaborations, with the perfectly-curated Instagram account styled and shot to the highest editorial standards. Its platform serves as a look-book of style inspiration for “of-the-moment ”pieces. Showcasing the ever-evolving range of Irish-designed gold-plated delicates and fashion forward monthly trends, it is the epitome of glam-on-demand.
Instagram, together with Facebook, makes a loyal online audience of over 100k followers. This provides valuable data-insights on the Betty and Biddy customer base. This constant information feedback loop keeps the customer central to product range selection.
This approach has elevated the brand to “go-to” status among its growing customer base, and fostered a network of organic brand ambassadors who return to purchase again and again.
Betty and Biddy will continue to capitalise on this, as retail partners of the brand enjoy the benefits as more and more customers gravitate towards trend-led purchasing.
The new gold-plated Everyday Eire and Zodiac collections come with a branded Perspex counter stand, showcasing the Betty & Biddy collection in store beautifully.
See the full range at Autumn Gift & Home