24-26 August 2025 | RDS | Dublin (Opens 10am - 5pm daily)
24-26 August 2025 | RDS | Dublin (Opens 10am - 5pm daily)

What’s the Story … Johnny Magory

Emma-Jane Leeson (EJ) is the owner of Johnny Magory Business and author of the very popular stories that are based on her childhood experiences, and especially the enjoyment and pleasure she got from being outdoors.

EJ left her full-time career in the corporate world in March 2019 to pursue her passion to bring the joy of her experiences to other children. A wife and mother of three, she knows the importance of children spending time outside and reading … both fundamental in developing their EQ, critical thinking skills and, most importantly, their happiness and wellbeing.

The purpose behind the Johnny Magory concept is to get children outside exploring and connecting with nature, and to educate them on Irish heritage, wildlife and culture.

The message is delivered through the rhyming style of the Adventures of Johnny Magory books, and the interactive Outdoor Explorer Guides that portray core values that include themes such as:—

Adventure – be curious & explore anytime,  anyplace;

Education – use every opportunity to learn & teach;

Family – the single most important relationship, always look for ways to bring families closer;

Fun – do what you enjoy and bring fun into everything you do.

EJ’s Johnny Magory concept has caught the imagination of both children and adults alike and is proving an attractive in-store draw for stockists.

See the full range at Autumn Gift & Home and talk to EJ about the Johnny Magory collection.