25-27 August 2024 | RDS | Dublin (Opens 10am - 5pm daily)
25-27 August 2024 | RDS | Dublin (Opens 10am - 5pm daily)

WIDDOP Embraces ‘The Meghan Effect’ 

One year on from the Royal Wedding and “The Meghan Effect” is at the height of its market trend-setting powers. Inspired by the Duchess of Sussex’s choice of classic and simple white gown and the richness of the floristry, the classic wedding combination of simple elegance with opulent floral highlights is now the hottest trend for 2019 according to Vogue, Cosmo, Grazia and all the major wedding publications.

WIDDOP’s flagship wedding collection, Amore, welcomes all new suites of photo frames, albums and luxury foiled new bone China mug pairs. Designs combine crisp white with silver and delicate floral accents to provide timeless gifts and keepsakes which fully embrace the Meghan Effect.

The Royal Wedding also perfectly demonstrated the power and influence of social media on the modern wedding. Superstar guests such as Oprah Winfrey and Serena Williams posted on Facebook, Instagram and Twitter about their preparations and throughout the day and #royalwedding became the world’s hottest trend.

This isn’t restricted to the Royals, though. Increasingly, social media plays an important role in documenting the day and all things wedding-related. WIDDOP has embraced this movement, offering a range of #teambride Bridal Shower gifts within the Amore brand.

Rustic barn inspired wedding collection, Love Story by Celebrations, also welcomes more Instagram-worthy signs, plaques and chalk boards, so couples can invite guests to engage with their wedding celebrations online.

The full Amore and Love Story collections, including these fantastic new products, will be presented on WIDDOP’s stand (No: B12) at Autumn Gift & Home in Citywest.